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Wall Street Journal A textile seamstress in Pakistan. Thanksgiving Day online buying jumped again this year.
According to the IBM Digital Analytics Benchmark, overall online sales for Thursday, Nov. 28 rose nearly 20% over the same period last year, with the average order value at nearly $128.
Those not comatose on turkey tryptophan, and carbohydrates, reached for a mobile device or stumbled to the computer after dinner. After 8 p.m. EST, when retailers opened stores and offered Black Friday online promotions, online sales “skyrocketed,” IBM data show. Turkey Day online sales topped $1 billion, according to Adobe data. More here.
Some trends and percentages:
Department store Thanksgiving online sales grew by 60% vs 2012, with mobile sales growing by 44% year over year. Perhaps a boost for clothing purveyors like Gap (GAP), whose shares are up 1% in morning trading : total online sales of apparel on Thanksgiving grew by about 41% vs. 2012, with mobile sales growing by close to 62.4% year over year. Shares of Macy’s (M) are flat this morning, while shares of women’s clothing seller Chico's Fas (CHS) are down 0.4%. Mobile represented nearly 26% of all online sales, up 49 percent year-over-year, and accounted for hearly 43% of all online traffic, up more than 32% year over year. As a percentage of total online sales, users of the Apple (AAPL) operating system, iOS, outnumbered Android users by 4.5 times and represented 30% of online traffic. Apple iOS users spent 14% more, or $121.61 per order compared to $106.44 for Android users. Shares of Apple are up a point this a.m. Onlines sales were greatest in New York on Thanksgiving Day, followed by Atlanta, Chicago, Los Angeles and Washington, D.C.
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